Why this existsA specific failure, not a market opportunity.
Indian hiring runs on tags. IIM, IIT, ex-McKinsey, ex-BCG. Those tags are a compression scheme, and like all compression schemes they throw away whatever was not in the dictionary. A career built at a company nobody in the room has heard of, in a market where the standards happen to be higher, does not compress. It just disappears.
You can watch this happen in a very specific way. A strong candidate applies through LinkedIn and hears nothing. The same role, at the same company, gets filled a fortnight later through a backchannel introduction from someone who went to the right college. Nobody involved is acting in bad faith. The mechanism is simply doing what it was built to do.
Returnees get the worst of it, because they arrive with no network on the ground and a CV written in a foreign vocabulary. And the thing that makes them valuable, having operated somewhere that runs faster, is precisely the part the filter cannot see.
The obvious response is to build a better job board. We think that is the wrong answer, and getting worse: both sides are now automating, so machine-written applications compete against machine-written job descriptions with nobody reading either. Adding volume to a system that is already drowning in volume does not help anyone.
So we went the other way. Fewer people, described properly, introduced deliberately.